A deshedding blade has a cutting edge. Used lightly and occasionally it lifts loose hair; used as a daily brush, or with pressure, it cuts guard hairs and thins the coat permanently. On a double coat the guard layer is the dog’s insulation and sun protection, and it does not grow back the way the undercoat does.
The companion mistake is brushing only the top of the coat. A double coat can look perfectly groomed while holding a solid felt mat at skin level. Part the coat in lines and work from the skin outwards — if the comb will not pass through to the skin, that section is not done.